Originally published here on Medium
A few years ago, I started my first “real” tech startup.
At the time, I thought I had a marketing problem. I was constantly thinking: if only I could find a clever strategy or get an expert digital marketer to make it work, I would finally make decent money… Of course, that was over 3 years ago and I now charge premium for my marketing services.
“Hey, I need a good growth hacker.”
“Hey, I need some clever digital marketing so we can get some leads.”
“Hey, I don’t have any money, but can you get us some signups? You know, just a thousand or something like that?”
Most digital marketers have probably heard these sentences more times than they can count on both hands…