“Never run an ad that doesn’t have its own landing page”
That’s one sentence I find myself say very often to founders and marketers who are trying to understand why the conversion rate and ROI of their PPC (pay-per-click) campaigns is low.
Usually, their next question is the following: Which tool should I use to build my landing page?!
That’s where my answer tends be a little longer… Many people don’t understand the difference between WIX, WordPress, Squarespace and real landing page platforms such as LeadPages, Unbounce, Instapage, and so on. So naturally, I feel it’s important to educate people on why they should use a dedicated landing page platform to build theirs, as well as which one to use according to their needs.