All posts tagged A/B testing

Case Study: Results of Context & Drip Emails in CRO

How Focusing on Context & Drip Emails Increased Conversions by 240% for a B2C Mobile App

We’ve completed our first 3 months of testing and optimization with LogDog and I’m excited to share the results:

By focusing on the context, visitors’ intent, and emotional triggers combined with drip email marketing we’ve increased signups from LogDog’s website by 240%.

Over the past 5 years we’ve developed a unique methodology that helps us increase conversions & revenue for SaaS companies substantially more than with traditional conversion rate optimization.

By combining psychology, drip marketing, A/B testing, and continuous optimization with in-depth research…

We’re able to increase ROI and revenues often by hundreds of percent. We call this Revenue Optimization.

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A/B Testing Validity Tests That Could Invalidate Your Results

4 Threats That Could Make Your A/B Test Results Invalid

A/B testing may seem straightforward, but the truth is that there are a lot of “little-known” factors that can shift how your tests perform.

You might have heard about sample sizes, statistical significance, and time periods required for proper testing of landing pages…

But what about the History Effect? The Novelty Effect? The Instrumentation Effect? or the Selection Effect?

Watch to find out why the above threats could invalidate your A/B tests (and how to avoid skewing your data).

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Why-You-Shouldnt-Redesign-Your-Website

Why Website Redesigns Should be Avoided (And a Proven Process)

At a certain point, companies can feel stuck: traffic is increasing, but signups or sales are plateauing.

Does that sound familiar?

Probably. I mean… almost everyone is struggling to increase conversions.

But here’s the deal:

For many, the default solution after a while often ends up being a complete website overhaul.

Unfortunately, website redesigns are highly unlikely to solve the problem (and can be astonishingly expensive).

In this blog post, you’ll learn why a complete website redesign is one of the worst solutions to increase conversions, in addition to what experts say is the best solution.

Free Checklist: Download a free checklist that shows you exactly how to use the strategy from this post (step-by-step).

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Steps to take before A/B testing

Stop. Do This Before You A/B Test

Here’s one of the most common misconception of conversion rate optimization: A/B testing will solve all your problems. I’m sure you’ve either read or heard that before – often given as advice when someone complains their conversion rate is low: “Just try A/B testing the color of your buttons” or “I heard orange buttons convert better, test that!”

I mean, I’m sure you’ve either read or heard that before – often given as advice when someone complains their conversion rate is low: “Just try A/B testing the color of your buttons” or “I heard orange buttons convert better, test that!”

I see it every day, and it makes me cringe. So before doing any further testing, read this, it’s for your own good.

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The Master List of A/B Testing Best Practices

41 Detailed A/B Testing Strategies to Skyrocket Your Testing Skills

Including 41 detailed tips, advice from top conversion experts, plenty of case studies and a downloadable PDF. This article will skyrocket your A/B testing skills.

This is not a post about what you should test. This is about how to execute the perfect test.

A/B testing is the most widely used method for improving conversion rates. Tools like VWO, Adobe Test & Target, and Optimizely makes the practice easier than ever but is it really as simple as it looks?

Free PDF: Click Here to get access to a free downloadable PDF version of this list. Contains all 40+ techniques and resources found here.

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