One of the biggest challenges facing SaaS companies is converting more free trial users into paid customers, and keeping churn at a reasonable level.
In the video below as well as in this blog post, I’ll share with you why your onboarding sequence is one of the top root causes of these challenges, and how to improve it for significant revenue and user growth.
I was recently working on a workshop I gave for a client in Tel Aviv and while looking over my own data, studies and analyzing the websites of hundreds of SaaS companies, I noticed a trend…
A trend of mistakes that SaaS companies are making over and over again…
And on top of that, these aren’t little mistakes that can be ignored. These are things that can make a HUGE difference in how well visitors and users ultimately convert. These are mistakes directly affecting each company’s ’ bottom line (and most have no idea).
In this blog post (and video), that’s what I want to help you with: how you can in your turn avoid these mistakes and significantly increase conversions.
“Never run an ad that doesn’t have its own landing page”
That’s one sentence I find myself say very often to founders and marketers who are trying to understand why the conversion rate and ROI of their PPC (pay-per-click) campaigns is low.
Usually, their next question is the following: Which tool should I use to build my landing page?!
That’s where my answer tends be a little longer… Many people don’t understand the difference between WIX, WordPress, Squarespace and real landing page platforms such as LeadPages, Unbounce, Instapage, and so on. So naturally, I feel it’s important to educate people on why they should use a dedicated landing page platform to build theirs, as well as which one to use according to their needs.
Including 41 detailed tips, advice from top conversion experts, plenty of case studies and a downloadable PDF. This article will skyrocket your A/B testing skills.
This is not a post about what you should test. This is about how to execute the perfect test.
A/B testing is the most widely used method for improving conversion rates. Tools like VWO, Adobe Test & Target, and Optimizely makes the practice easier than ever but is it really as simple as it looks?
Free PDF: Click Here to get access to a free downloadable PDF version of this list. Contains all 40+ techniques and resources found here.