All posts tagged Digital Marketing

Steps to a successful onboarding process

5 Steps to Creating a Successful User Onboarding Process

One of the biggest challenges facing SaaS companies is converting more free trial users into paid customers, and keeping churn at a reasonable level.

In the video below as well as in this blog post, I’ll share with you why your onboarding sequence is one of the top root causes of these challenges, and how to improve it for significant revenue and user growth.

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A/B Testing Validity Tests That Could Invalidate Your Results

4 Threats That Could Make Your A/B Test Results Invalid

A/B testing may seem straightforward, but the truth is that there are a lot of “little-known” factors that can shift how your tests perform.

You might have heard about sample sizes, statistical significance, and time periods required for proper testing of landing pages…

But what about the History Effect? The Novelty Effect? The Instrumentation Effect? or the Selection Effect?

Watch to find out why the above threats could invalidate your A/B tests (and how to avoid skewing your data).

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How to hire a conversion rate optimization expert

How to Hire a Kickass Conversion Rate Optimization Expert

I was still in high school when I started getting headhunted by conversion optimization agencies, but as an entrepreneur first, starting my own company was much more attractive in my eyes.

That is why I created my own conversion optimization agency and am now helping million-dollar SaaS companies grow through my optimization process.

My company’s growing and the demand is constantly increasing, so recently I’ve been looking at adding other conversion experts to my team.

And that made me think… What are the top traits of a kickass conversion optimizer? What to look for?

If you’ve been looking for someone to help you increase your conversions, it might be something you’ve been wondering too…

Then you’re at the right place – in this video you’re going to discover the top 5 traits to look for when hiring a conversion expert.

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Maybe you don't need digital marketing, get out of the building

You don’t need clever digital marketing, get out of the building

Originally published here on Medium

A few years ago, I started my first “real” tech startup.

It failed.

At the time, I thought I had a marketing problem. I was constantly thinking: if only I could find a clever strategy or get an expert digital marketer to make it work, I would finally make decent money… Of course, that was over 3 years ago and I now charge premium for my marketing services.

“Hey, I need a good growth hacker.”

“Hey, I need some clever digital marketing so we can get some leads.”

“Hey, I don’t have any money, but can you get us some signups? You know, just a thousand or something like that?”

Most digital marketers have probably heard these sentences more times than they can count on both hands…

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