All posts tagged Growth Hacking

Maybe you don't need digital marketing, get out of the building

You don’t need clever digital marketing, get out of the building

Originally published here on Medium

A few years ago, I started my first “real” tech startup.

It failed.

At the time, I thought I had a marketing problem. I was constantly thinking: if only I could find a clever strategy or get an expert digital marketer to make it work, I would finally make decent money… Of course, that was over 3 years ago and I now charge premium for my marketing services.

“Hey, I need a good growth hacker.”

“Hey, I need some clever digital marketing so we can get some leads.”

“Hey, I don’t have any money, but can you get us some signups? You know, just a thousand or something like that?”

Most digital marketers have probably heard these sentences more times than they can count on both hands…

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