All posts tagged Instapage

Why use a landing page builder, and which one to use

Why Use a Landing Page Builder, Plus the Ones You Should Use

Updated August 5th 2016

“Never run an ad that doesn’t have its own landing page”

That’s one sentence I find myself say very often to founders and marketers who are trying to understand why the conversion rate and ROI of their PPC (pay-per-click) campaigns is low.

Usually, their next question is the following: Which tool should I use to build my landing page?!

That’s where my answer tends be a little longer… Many people don’t understand the difference between WIX, WordPress, Squarespace and real landing page platforms such as LeadPages, Unbounce, Instapage, and so on. So naturally, I feel it’s important to educate people on why they should use a dedicated landing page platform to build theirs, as well as which one to use according to their needs.

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