All posts tagged Process

Steps to take before A/B testing

Stop. Do This Before You A/B Test

Here’s one of the most common misconception of conversion rate optimization: A/B testing will solve all your problems. I’m sure you’ve either read or heard that before – often given as advice when someone complains their conversion rate is low: “Just try A/B testing the color of your buttons” or “I heard orange buttons convert better, test that!”

I mean, I’m sure you’ve either read or heard that before – often given as advice when someone complains their conversion rate is low: “Just try A/B testing the color of your buttons” or “I heard orange buttons convert better, test that!”

I see it every day, and it makes me cringe. So before doing any further testing, read this, it’s for your own good.

Continue Reading